Selasa, 03 Mei 2016
In the online business, the concept of Search Engine Optimization aka SEO is a concept that must be understood by all business owners. In order for an online business to be successful, traffic or people visit the website must be high. SEO concept applied to increase traffic through visits to the website, which is obtained through the position or ranking high in the search results pages of Google, Yahoo Search and Bing (the higher the rank, the more likely the page is clicked). This will help business owners face competition in the online business world.
However, this is not as easy as it sounds. The concept of SEO is something that can be learned, but online businesses usually have a lot of competition so it will not be easy to immediately get the top position in the search engines, especially if the product business including selling or many of its competitors such as the restaurant business, sell software, sell the e-book business etc. If you're just starting to develop a new business or even start, chances are you will lose competitiveness. The only way is to make your website more focused, including by prioritizing local SEO concept.
Local SEO for more Centralized Traffic
One problem that often affects the online business is a high traffic website does not necessarily reflect a successful business. The reason, the traffic may come from the person who accidentally entered into the website and not at all interested in the products or services offered, or maybe traffic sources from the same IP address. As a result, even though traffic seems you are, most probably the only visitors in passing that sebearnya not interested in your business.
Applying Local SEO may be the answer. Local SEO means focusing search engine optimization website on the local market, thereby ensuring that the people who visit your website actually their most are not interested in what you offer, or because your website contains keywords that match what they are looking for , In SEO, the more specific categories of things to look for, the more specific the visitors who come, and thus increase the possibility of profit.
This is especially useful if you apply the science of marketing content, is the effort to attract customers through the website content interesting and informative, but still related to the actual product is sold, in other words, applying the method of soft selling. By utilizing the concept of local SEO simultaneously engaging content that obey the rules of SEO, the website will be easier to attract visitors who are interested in the content of the website and products are marketed.
How to Develop a Business through Local SEO
There are many ways to grow the business through local SEO, where you will put more emphasis on specific keywords specifically the most can describe your business and marketing goals most appropriate that one might get a greater profit. The essence of local SEO is:
Finding and applying the most specific keywords and unique specialty and describe your business, but at the same time is also easily found by potential customers.
Applying the website content that is not only qualified, but also offer appeal to a specific visitor who has ketertaikan with a business or product that is run through the website. This means the higher the potential profit.
Improving the position of the website in the first page or at least the peak of the search results, especially via Google Search.
Ensure that the website achieve real marketing goals, relating to the products offered.
Ensuring that mobile SEO measures carried out to the fullest; mobile users is large enough targets for different types of businesses because they often look at a website, email, book tickets, book a tour event, buy goods and so on.
Finally, in developing the business through SEO, it should be remembered that the ways of the 'old' cunning no longer apply. Currently, Google is tightening the algorithmic system that cheating techniques (also called black SEO) began to decrease. So, you can no longer rely on tactics such as cloaking or put a lot of pitfalls link in the product description. You must use tactics designed his own, original website content and relevant keywords.